The Commonwealth

Whenever I mention The Commonwealth, in Norfolk, VA, I am always asked if it belongs to music mogul, Pharrell Williams. The answer is yes and no. Pharrell is a silent partner in the three way partnership of Omar Quiambao, Larry Incognito, and himself. Omar and Larry are the primary owners. The Commonwealth is known for exclusive kicks and apparel, and of course clothing lines by Pharrell, Billionaire Boys Club and Ice Cream.

The exclusive clothing boutique has been around for about four years since it's opening in 2004. The goal of the establishment was to go the opposite direction of the mall stores. To Justin Jarnigin, one of the store managers, the atmosphere the store has is composed of skaters, hip-hop heads, and visual artists. Even though the store has some of the freshest kicks around, they are probably better known on the apparel side of fashion.

Still speaking with Justin, we asked him, what did he like most about The Commonwealth? He replied simply, “the vibe.” The environment is “more of a family type,” and “not everybody can sell what we sell.”

What’s next for The Commonwealth?
-The Commonwealth brand
t-shirts have already dropped
-Art Shows.
- The store has a cozy nook in the back of the store sectioned off for future art shows.
- More collaboration with other brand names
- The Commonwealth has a sneaker out with DC Shoes
- The Commonwealth recently partnered with the surf brand Stussy store in D.C. From that partnership, the store plans to establish a high end store to be called, For the Greater Good.

Advice for aspiring designers
-Use good quality shirts
-Go to trade shows (Magic and Agenda are popular shows)
-Going to a trade show is better than going door-to-door

Steps
-Sign up
-Rent a booth
-Build relationships and network

Thanks to Justin for taking time out of your busy schedule to talk with us.